“Romantic Route 3 Arts Festival” was an event by the Hakka Affairs Council of Taiwan to drive awareness, tourism, and opportunities along Highway 3 which runs down the length of Taiwan.

I was also the 3D Animator on all of the promotional posters which were shortlisted by D&AD in the Graphic Design – Motion Design category.

Hakka means “guest people” referring to their culture of migration. Originating from China, they’re currently a large minority ethnic group in Taiwan (as well as in other countries) and the designs included important products, animals, and religious objects to the Taiwanese-Hakka culture.