Loewe Crafted World

UI Motion Design for the Exhibition’s Wechat Experience

Stink Studios Shanghai approached me to design the UI motion for Loewe’s 2024 Shanghai Exhibition, titled “Crafted World”.


I created animation tests for multiple aspects of the exhibit's Wechat experience, which visitors could interact with as they expored the exhibit. The idea was to capture a feeling of playfulness, elegance, and unexpected charm.


I was able to push the playfulness on the “Miniature World” experience made for younger visitors. I also created some fun “Easter Eggs” that would appear if the user left a page open for too long.