The Luxonomy is a Youtube Channel focused on the luxury goods market, reviews, and unboxings. They were looking for an introduction sequence for their Youtube videos as well as branding guidance.
My role was design, 3D modeling, and animation.
I interviewed A., who runs The Luxonomy, to understand the motivation and goals for their Youtube channel.
In our conversation, I learned about their love for personal financing, economics, and flipping luxury goods. They told me how the playbook for when to buy typical consumer goods were well known but the luxury goods market was far more opaque.
Their goal with The Luxonomy is to break down the economy for luxury goods, to share what good value buys are, when to buy retail vs used, and how to avoid expensive mistakes. They also wanted to showcase their purchases on the channel as well.
Overall, they wanted a subtle nod to their love for economics in the introduction sequence while also leaving room for what their channel would evolve into in the future.
Screenshots of their channel thumbnails at the time of our conversation
I shared a set of Pinterest boards with A. and we quickly boiled down the style they were leaning towards. I also pitched a 3D style to them to create a more “luxury” look that differentiated them from other luxury Youtube channels.
I came back with a set of Storyboards and palette. We made a small update to the price line based on her feedback (reflected in the final introduction sequence).